What skin care products are suitable for winter? Popular topics and scientific guides across the Internet
As temperatures plummet in winter, skin problems such as dryness, sensitivity, and redness have become the focus of heated discussions online. Combining the hot searches on social platforms, e-commerce sales data and recommendations from skin care bloggers in the past 10 days (as of December 2023), we have compiled a must-have list and scientific matching plan for winter skin care to help you easily cope with the cold winter.
| Ranking | Topic keywords | Discuss the popularity index | Associated product types |
|---|---|---|---|
| 1 | “My face is so dry and peeling in winter” | 98,000 | Highly moisturizing cream and essential oil |
| 2 | "Seasonal Repair for Sensitive Skin" | 72,000 | Ceramide, centella asiatica ingredients |
| 3 | “Is sun protection necessary in winter?” | 56,000 | Low irritation physical sunscreen |
| 4 | "Body lotion whitening and moisturizing" | 43,000 | Urea, niacinamide body lotion |
| 5 | “Lip Care First Aid” | 39,000 | Lip balm, lip mask |
1. Cleaning type: mainly gentle

In winter, you should avoid soap-based cleansers and choose amino acid or APG surfactant products. Popular products such asKerun Moisturizing Cleansing Foam,Fulifang Silk Purifying Cleansing Cream, pH value close to the skin's natural environment.
| Skin type | Recommended cleaning frequency | Water temperature recommendations |
|---|---|---|
| dry/sensitive skin | 1 time per night | 32-35℃ warm water |
| oily skin | 1 time in the morning and once in the evening | ≤38℃ warm water |
2. Moisturizing products: occlusive ingredients are preferred
Hot search ingredientsSqualane,shea butter,hyaluronic acidOccupying the top three on the list. Actual measurement data shows that products containing more than 5% ceramide can increase skin's moisture-locking ability by 76%.
| product type | Representative ingredients | Applicable scenarios |
|---|---|---|
| Essence | B5 Panthenol + Hyaluronic Acid | Primer before makeup |
| Cream | Ceramide + Cholesterol | night fix |
3. Special care: precise response in different areas
Demand for lip care surges in winter, data showsContains 10% ureaThe lip mask can reduce the appearance of lip lines by 62%. Recommended for use on eyeswater-in-oil eye cream, such as Estee Lauder small brown bottle eye cream.
1.Avoid over-exfoliation: Skin metabolism slows down in winter, so the frequency of acid brushing should be reduced to 1-2 weeks/time
2.Be careful when using high concentrations of VC: VC derivatives with a concentration less than 10% are less irritating
3.How long to use the mask: Sheet mask should not be used for more than 15 minutes to avoid reverse water absorption.
The core of winter skin care is"Repair barrier + long-lasting moisture lock", adjust the skin care steps according to the above data and plan, you can say goodbye to dryness and tightness, and develop healthy, moist and stable skin.
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