How about Youku membership? Hot topics and in-depth analysis across the Internet
Recently, with the popularity of summer movies and TV dramas, video platform membership services have once again become the focus of discussion among netizens. As one of the mainstream platforms in China, Youku has attracted much attention for its membership rights, content resources and cost-effectiveness. This article combines hot topics across the Internet in the past 10 days (as of July 2024) to analyze the advantages and disadvantages of Youku membership from multiple dimensions such as price, content, and user reviews.
By analyzing social media and search engine data, the following are the recent hot topics related to Youku:

| hot topics | Related keywords | Heat index (daily average) |
|---|---|---|
| New summer dramas | "Sauvignon Blanc 2" and "Fox Fairy Matchmaker" | 85,000+ |
| Controversy over membership price increase | Comparison of Youku VIP price and Tencent video | 62,000+ |
| Exclusive variety show | "This!" It’s Street Dance 6》 | 48,000+ |
| advertising experience | "Members still need to see ads" complaint | 35,000+ |
Youku members are divided intoVIP memberandCool Meow Member (TV)Two tranches, the main rights and interests are as follows:
| Equity type | VIP member | Cool meow member |
|---|---|---|
| price | 25 yuan/month (98 yuan for the first year of continuous annual subscription) | 35 yuan/month |
| content | Be the first to watch dramas and exclusive variety shows | Including TV broadcast |
| Advertisement | No pre-title ads (except for some programs) | Same as VIP |
| resolution | 1080P | 4K |
According to social media feedback in the past 10 days, Youku members’AdvantageswithInsufficientAs follows:
Advantages:
1.Strong exclusive content: For example, the update speed of "Sauvignon Blanc 2" is ahead of other platforms;
2.Good value for money: The average daily cost of annual membership membership is less than 0.3 yuan;
3.Multi-terminal synchronization:Supports simultaneous login on mobile phones, PCs, and tablets.
Disadvantages:
1.advertising controversy: Some users reported that “member-only advertisements” were not clearly prompted;
2.TV is available for an additional fee: The price of KuMiao membership is higher than that of competing products;
3.Library update slow: Classic old movie resources are not as rich as Tencent Video.
Comparing the differentiated performance of Youku members with iQiyi and Tencent Video:
| Comparative item | Youku | iQiyi | Tencent Video |
|---|---|---|---|
| Number of popular dramas | 15 parts | 22 parts | 18 parts |
| Lowest annual fee | 98 yuan | 118 yuan | 108 yuan |
| TV compatibility | Requires KuMiao membership | Includes TV rights | Includes TV rights |
| 4K content proportion | 30% | 45% | 40% |
Based on recent hot topics and actual experience, Youku membership is suitable for the following groups of people:
1.Users who chase solo dramas: Such as lovers of costume dramas and Chinese comics;
2.multi-device user: Family sharing needs;
3.price sensitive consumers: The annual fee discount is strong.
It is recommended that users choose based on their own viewing preferences (such as the proportion of variety shows and movies) and equipment needs (whether they frequently use TV), and pay attention to official promotions (such as discounts during 618 and Double 11).
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