What do journalists wear on camera? Analysis of hot topics and outfit trends on the Internet in the past 10 days
Recently, the dressing style of journalists appearing on camera has become one of the hot topics on social platforms. Whether it is a serious news scene or a casual entertainment report, the reporter's attire not only affects the professional image, but also reflects the brand tone of the media organization. This article analyzes hot topics and clothing trends for you by sorting out the data of the entire network in the past 10 days (as of November 2023).
1. Ranking of hot search topics
| Ranking | keywords | heat index | Related scenes |
|---|---|---|---|
| 1 | CCTV reporter winter coat | 92,000 | emergency reporting |
| 2 | Financial reporter suit matching | 78,000 | economic summit |
| 3 | Sports reporter sports style | 65,000 | Live event |
| 4 | Entertainment reporter bright colors | 53,000 | Celebrity red carpet |
| 5 | Windproof equipment for location reporters | 41,000 | extreme weather reports |
2. Scene-based dressing guide
According to data analysis, the dress requirements in different reporting scenarios vary significantly:
| scene type | TOP3 single product | color preference | Accessory requirements |
|---|---|---|---|
| Major current affairs news | Stand collar shirt, straight pants, solid color jacket | Navy blue/dark gray/off-white | simple brooch |
| People's Livelihood Live Report | Windproof jacket, overalls, Doc Martens boots | Army green/khaki/black | Multifunctional waist bag |
| entertainment event interviews | Satin shirt, bootcut pants, short suit | Burgundy/dark green/champagne gold | Styling earrings |
3. Brand attention TOP5
The reporter's same brand that netizens hotly discussed shows obvious stratification:
| brand name | frequency of occurrence | Typical items | price range |
|---|---|---|---|
| L.K.Bennett | 1,420 times | mid length blazer | 2000-3500 yuan |
| ECCO | 1,185 times | commuter chelsea boots | 1500-2500 yuan |
| ICICLE | 976 times | Pure cashmere turtleneck sweater | 1800-3200 yuan |
| UNIQLO | 852 times | Portable down vest | 299-599 yuan |
| ZARA | 790 times | slim fit cropped trousers | 199-399 yuan |
4. List of taboo outfits
Collecting negative comments from netizens found that the following dressing issues are the most criticized:
| Question type | Typical cases | Improvement suggestions |
|---|---|---|
| color clash | Fluorescent green jacket with red background | Survey the site color in advance |
| Accessories take center stage | Oversized earrings create reflections | Choose matte small jewelry |
| functional loss | Wear ordinary leather shoes when reporting heavy rain | Prepare waterproof shoe covers |
5. Expert advice
Professor Wang, Director of the Fashion Design Department of Communication University of China, pointed out:"You must follow the 'Three Don'ts' when dressing on camera."——Do not distract the audience, do not affect the interview activities, and do not violate the etiquette of the occasion. It is recommended to establishBasic style + scene styleA matching system, for example, always keep 3 neutral-colored suit jackets for formal occasions, and 5-7 easy-to-change inner outfits to suit different topics. "
Data shows that the audience’s attention to journalists’ attire increased by 23% year-on-year, among whichfabric texture(38%),Color coordination(29%) andbrand recognition(18%) becomes the main evaluation dimension. In the future, innovative designs such as smart clothing such as temperature-controlled vests and collars with built-in noise-cancelling microphones may reshape industry standards.
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