How to use the phone to deduct real estate customers: hot topics and practical skills on the Internet in the past 10 days
As competition in the real estate market intensifies, telephone sales (withholding customers) have become a key means for agents to quickly reach customers. This article will combine the hot topics on the Internet in the past 10 days and conduct a structured analysis of the core skills and data of phone deductions to help you improve your conversion rate.
1. Recent hot topics in the real estate industry (last 10 days)
| Ranking | hot topics | heat index | Related keywords |
|---|---|---|---|
| 1 | First-tier cities loosen purchase restrictions | 9.2 | House purchase qualifications and policy interpretation |
| 2 | Mortgage interest rates cut | 8.7 | Monthly payment calculation, bank discounts |
| 3 | New policy on housing in school districts | 8.5 | Educational resources, school district divisions |
| 4 | Second-hand house listings surge | 7.9 | Negotiation space and missed opportunities |
2. The structure of golden words to deduct customers over the phone
| steps | Key points of speaking skills | average response rate |
|---|---|---|
| opening remarks | Combined with hot topics (such as: "Hello, for the latest school district policies...") | 42% |
| Demand mining | Multiple-choice questions are thrown out within 3 seconds (such as: "Are you more concerned about house type or school district?") | 67% |
| value delivery | Compare with data (for example: "The transaction price of the same community increased by 5% last month") | 58% |
| Closed loop invitation | Limited-time benefits (such as: "You can enjoy the evaluation report when viewing a house this week") | 35% |
3. Customer Rejection Coping Strategies
According to big data in the real estate industry, 70% of customers will refuse 30 seconds before the call. The following are solutions for high-frequency scenarios:
| rejection type | Proportion | Coping skills |
|---|---|---|
| "Not needed at the moment" | 45% | "I understand your concerns. In fact, many customers will first understand market trends when policies change..." |
| "The price is too high" | 28% | "The price you mentioned is indeed crucial. The current landlord's psychological price is 8-12% lower than the listing price..." |
| "Already have an agency" | 17% | "Professional services are indeed important. Our latest school district housing comparison report may give you another reference..." |
4. Techniques for improving the efficiency of phone deductions
1.Time period selection: Data shows that the call connection rate is highest between 10-11 a.m. on weekdays (63%), followed by 19-20 p.m. in the evening (51%)
2.List filter: The conversion rate of customers who have recently inquired about competing properties is 2.3 times that of the ordinary list.
3.AI assistance: The use of intelligent speech analysis system can improve speech optimization efficiency by 20%
4.follow up cycle: Follow up the customer twice within 72 hours, and the probability of transaction will increase by 4 times
5. Compliance matters
Recently, many places have strengthened supervision of telemarketing, so special attention should be paid to:
• Confirm that the customer number is not on the "reject call list" before making a call
• The first call must indicate identity and source of information
• No more than 3 calls to the same number in a single day
By combining hot topics, structured rhetoric and accurate data, real estate phone sales will no longer be an inefficient "lucky" exercise, but a professional sales action that is quantifiable and replicable. Mastering these methods will help you quickly lock in precise customers amid fierce competition.
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