What are older children’s toys?
As the toy market continues to segment, children's toys have gradually become a popular category. Children's toys usually refer to toy products for children over 8 years old, teenagers and even adults. Such toys are not only entertaining, but also have educational, collection or social attributes. The following is a compilation of content related to children's toys that have been hotly discussed on the Internet in the past 10 days.
1. Analysis of popular adult children’s toy categories
| Category | Representative products | heat index | core selling point |
|---|---|---|---|
| Trendy toys | Bubble Mart, Gunpla | ★★★★★ | Limited collection, IP co-branding |
| STEAM educational toys | Programming robots, scientific experiment sets | ★★★★☆ | Develop logical thinking skills |
| board game cards | Three Kingdoms, Pokémon Cards | ★★★☆☆ | Social interaction, strategic competition |
| electronic building blocks | LEGO Technic, drone kits | ★★★★☆ | Creative building and technology experience |
2. Three core features of children’s toys
1.age appropriateness: Different from the safety and simplicity of toys for younger children, toys for older children often require stronger hands-on ability or logical thinking, such as puzzles with more than 1,000 pieces, models that require assembly, etc.
2.social currency properties: According to data, 78% of teenagers will show their personality through collections of trendy toys, and 53% will establish social circles based on common hobbies. For example, the recently popular card game Ultraman Cards has become a hard currency in campus social life.
3.Obvious cross-age trend: The proportion of adult consumers is increasing year by year. In 2024, Tmall data shows that users aged 25-35 accounted for 41% of building block toys with a unit price of more than 300 yuan.
3. Insight into market consumption data
| platform | Hot-selling categories TOP3 | Price range per customer | year-on-year growth |
|---|---|---|---|
| Jingdong | Mecha models/scientific cans/archaeological toys | 200-800 yuan | +67% |
| Douyin | Blind box/stress relief toys/magic set | 50-300 yuan | +152% |
| gain something | Trendy building blocks/artist joint models/animation peripherals | 500-2000 yuan | +89% |
4. Analysis of parents’ purchasing concerns
According to the statistics of nearly 10,000 grass-growing notes in Xiaohongshu, the five major factors to consider when purchasing toys for older children are:Safety (93%) > Educational value (87%) > Playability (82%) > Brand reputation (76%) > Price (68%). It is worth noting that 64% of parents will actively seek opinions from their children, reflecting the trend of democratization in consumer decision-making.
5. Excerpts from industry experts’ opinions
The Secretary-General of the China Toy Association pointed out: "The compound annual growth rate of the children's toy market is 21%, and the scale is expected to exceed 60 billion yuan in 2025. Product development needs to adhere to the principle of 'fun but not childish, innovative and in-depth', and at the same time strengthen age-appropriate reminders."
Educational psychologist Professor Wang suggested: "High-quality children's toys should be like 'scaffolding', which can not only provide moderate challenges, but also stimulate the desire for continuous exploration through achievement feedback. For example, the recently popular chemistry experiment set perfectly blends knowledge and fun."
Conclusion:Children's toys are breaking the traditional age boundaries and showing a development trend of equal emphasis on entertainment and functionality. Whether it is construction toys that cultivate creativity or collectible toys that meet emotional needs, the space for innovation in this track is still broad.
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