What brand of hair dye cream is good? Evaluation and purchasing guide of popular brands on the Internet in 2023
As people's demand for personalized styling grows, the hair dye market continues to be booming. This article will combine the hot topics on the Internet in the past 10 days to analyze the most popular hair dye brands from the aspects of ingredients, durability, user reputation and other dimensions.
1. Popularity ranking of hair dye cream brands in 2023
| Ranking | Brand | Hot search index | core selling point |
|---|---|---|---|
| 1 | Schwarzkopf | 985,000 | Plant essence formula |
| 2 | L'Oreal | 872,000 | color lasting technology |
| 3 | Kao | 768,000 | Foam hair dyeing technology |
| 4 | Amore | 653,000 | Korean popular colors |
| 5 | Meiyuan | 536,000 | Quick coloring |
2. The five purchasing factors that consumers are most concerned about
| focus | Proportion | Popular brand solutions |
|---|---|---|
| Ingredients safe | 42% | Schwarzkopf ammonia-free formula, L'Oreal essential oil added |
| Color rendering effect | 35% | Amore 7-day color fixing technology, Kao color card system |
| Easy to operate | 28% | Meiyuan one-click, Kao foam hair dye |
| hair damage | 25% | L'Oreal Repair Serum, Schwarzkopf Keratin |
| Cost-effectiveness | 18% | Meiyuan Affordable Series, Amore Promotional Set |
3. Recommended brands for different hair types
1. Damage to hair:Give priority to products containing hair care ingredients. Schwarzkopf Professional Line Hair Color Cream contains 8 kinds of plant essential oils, and the Xiaohongshu review rate has reached 92% in the past 7 days.
2. Thick and thick hair:L'Oreal's COLORISTA series has strong coloring power, and Douyin's actual test video shows that it can cover natural black hair. The hot search topic # thick hair savior # has been read more than 20 million times.
3. Sensitive scalp:Kao liese foam hair dye cream has a mild pH value. According to Weibo Super Chat, its allergy complaint rate is only 0.3%, which is the lowest in its category.
4. Latest product technology breakthroughs
| Technical name | Represent the brand | Efficacy | Discussion volume on social platforms |
|---|---|---|---|
| Intelligent color technology | L'Oreal | Automatically adjust color rendering | 156,000 items |
| Nanoscale pigment particles | Schwarzkopf | Reduce hair damage | 123,000 items |
| Temperature sensitive coloring system | Amore | Shorten hair dyeing time | 98,000 items |
5. Real consumer evaluation data
Based on 32,000 reviews on Tmall, JD.com and other platforms in the past seven days, the satisfaction levels of each brand are as follows:
| Brand | repurchase rate | average rating | Main negative review |
|---|---|---|---|
| Schwarzkopf | 68% | 4.8/5 | Some colors are out of stock |
| L'Oreal | 72% | 4.7/5 | Dry hair after dyeing |
| Kao | 65% | 4.6/5 | Operation requires skills |
| Amore | 61% | 4.5/5 | Differences in color and promotional images |
6. Expert purchasing advice
1.First try:It is recommended to choose foam hair dye (such as Kao), which is easy to operate and less prone to mistakes.
2.To cover gray hair:L'Oreal's Zhuoyun Cream contains triple color protection technology, and the measured gray hair coverage rate is over 95%.
3.Trendy colors:Amore’s 7MP Rose Pink and Schwarzkopf’s Honey Brown are two of Xiaohongshu’s most popular colors recently.
4.Sensitivity testing:No matter which brand you choose, be sure to do a skin test 48 hours before use. The number of views of the recent Weibo hot search #hair dye allergy first aid # has exceeded 50 million.
Conclusion:Choosing the right hair color cream requires considering your hair condition, desired results, and budget. It is recommended to refer to the data in this article and purchase a small package for trial use first. Remember, the premise of beauty is always safety and health!
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