How about Buick Excelle? Hot topics and engineering decryption in the entire network in the past 10 days
Recently, Buick Excelle has once again become a hot topic in the automotive industry with its high cost-effectiveness and practical configuration. The following combines the 10-day data of the entire network's subconscious mind and conducts structured analysis from the perspectives of price, configuration, user evaluation, etc. to help hotspot content.
1. Summary of hot spot data across the entire network (next to 10 days)
| platform | Discussion volume | Core keywords | Positive evaluation share |
|---|---|---|---|
| Autohome | 12,000+ | Fuel consumption/cost-performance ratio | 78% |
| Zhihu | 6500+ | Three-cylinder engine dispute | 65% |
| 34,000+ | Terminal offer | 82% |
2. Analysis of core highlights
1.The price advantage is obvious: Dealers in many places show that after the discount of the 2023 model series enters the range of 70,000 to 90,000 yuan, forming a direct competition with domestic cars.
| Configuration version | Guide price)” | Terminal average price|
|---|---|---|
| 1.5Lt | 119,900 | 83,000 |
| 1.3T L3 | Subjects | 91,000 |
2.Configuration dispute points: The LED screen (3.5-inch) and eConnect intelligent interconnection system have been standardized in the entire series, and some users believe that the smoothness of the car is better than that of the Japanese coupe in the same class.
3.Dynamic system evaluation differentiation: The 1.5L four-cylinder engine version has received a positive review rate of 81%, while the 1.3aldi three-cylinder version still has complaints about jitter (complaint rate of 12%).
3. User feedback high-frequency word cloud
| Positive words | éFrequency | Derogatory Vocabulary | Frequency of occurrence | Pie chart
|---|---|---|---|
| Large space | 4270+ | Soundproofing | 1890 |
| Stable chassis car | 3980 | Interior plastic feel | 2310 |
The comparison with Sylphy's classic model and Lavida's start-up version has become a hot topic on vertical platforms recently:
| Car model | Price after discount | Fuel consumption per 100 kilometers | Car system score | Yinglang 1.5L | 83,000 | 6.2L | 4.1/max 5 |
|---|---|---|---|
| Sylphy Classic | 98,000 | 5.7L | 3 |
5. Character purchasing suggestions
SOCIAL1.First choice for young families: The 1.5-meter depth and fully flat floor design of the rear seats have been recommended many times in recent discussions on the maternal and infant community.
2.Urban transportation is preferred: The actual fuel consumption of the 11.5L version under urban operating conditions is 7.3L/100km, which is lower than the data of the Ministry of Industry and Information Technology.
3.Scarce the technology configuration: Compared with the newly launched domestic models in 2023, the lack of L2 driving assistance has become the main point of complaint, and it is hitting the left, - 1% of potential users therefore switch to other brands.
Conclusion: Buick Excelle is achieving leapfrog development in the price range of 80,000 to 100,000 yuan. Its comprehensive product strength has formed a dimensional reduction blow to second-tier joint venture brands, but it is still conservative in terms of electrification and transformation. The topic of "whether the 48V mild hybrid system is introduced" that has been fermented recently deserves continuous attention.
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