What is Katile Crocodile?
In recent years, the brand CARTELO has frequently appeared on social platforms and e-commerce promotions, attracting widespread attention from consumers. As a brand with crocodile as its logo, what exactly is Catile Crocodile? This article will combine the hot topics and hot content on the Internet in the past 10 days to provide you with a detailed analysis from the aspects of brand background, product positioning, market performance, etc.
1. Brand background: The origin and development of Katile Crocodile

Katile Crocodile is a fashion brand in Singapore. It was founded in 1947. It initially focused on clothing and later expanded into shoes, bags, accessories and other fields. Its iconic pattern is a crocodile, which is similar to the crocodile logo of the French brand LACOSTE, so it is often compared by consumers.
| brand name | Establishment time | Place of origin | Main business |
|---|---|---|---|
| CARTELO | 1947 | singapore | Clothing, shoes, bags, accessories |
2. Product positioning: cost-effectiveness and popularization route
Cardile Crocodile's products are positioned towards the mid- to low-end market, focusing on cost-effectiveness. The price of its clothing and shoes is usually between 100-500 yuan, which is suitable for daily wear by ordinary consumers. Here are the price ranges for its popular product categories:
| Product Category | Price range (yuan) | Popular items |
|---|---|---|
| T-shirt/Polo shirt | 100-300 | Classic crocodile logo style |
| casual shoes | 200-500 | breathable mesh sneakers |
| Luggage | 150-400 | business briefcase |
3. Market Performance: Controversy and Popularity Coexist
Cardile Crocodile has been active in the Chinese market in recent years, especially in promotional activities on e-commerce platforms (such as Tmall and JD.com). However, its similarity to the French LACOSTE brand has also caused some controversy. The following are the hot discussion topics about Katile Crocodile on social platforms in the past 10 days:
| topic type | heat index | Main discussion points |
|---|---|---|
| brand controversy | ★★★☆☆ | Logo similarity with LACOSTE |
| promotions | ★★★★☆ | 618 big promotion discount intensity |
| product quality | ★★☆☆☆ | Consumer reviews are polarized |
4. Consumer reviews: mixed reviews
Judging from recent user feedback, the evaluation of Cardile Crocodile is polarizing. Some consumers think it is cost-effective and suitable for daily wear; others complain that its material and workmanship are average, which is a big gap compared with LACOSTE. The following are some of the consumer opinions compiled:
Positive reviews:
1. “Affordable, comfortable to wear, suitable for commuting.”
2. “The crocodile logo has a classic design and is versatile.”
3. “It’s a good deal to buy during the sale, cheaper than similar brands.”
Bad reviews:
1. “The fabric is thin and easy to pill.”
2. “The workmanship is rough and there are many threads.”
3. “The logo is too similar to LACOSTE, it feels a bit like a copycat.”
5. Summary: Positioning and Selection Suggestions of Cardile Crocodile
Cardile Crocodile is a popular fashion brand focusing on cost-effectiveness, suitable for consumers with limited budget but pursuing brand symbols. If you have higher requirements for materials and details, you may need to consider higher-end brands; but if you only wear them daily, their products still have a certain appeal. Before purchasing, it is recommended to refer to the real reviews of e-commerce platforms and make a choice based on your own needs.
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