What brand of underwear sells best? Analysis of popular brands and trends across the network
Recently, consumer trends and popular brands in the underwear market have become hot topics on social platforms and e-commerce. By sorting through the entire network data in the past 10 days, we have sorted out the most popular underwear brands, consumer preferences and sales performance to help you quickly grasp market trends.
1. Sales ranking of popular underwear brands (data in the past 10 days)
| Ranking | brand name | core selling point | E-commerce platform sales (pieces) | Hot search index |
|---|---|---|---|---|
| 1 | Ubras | No size underwear, comfortable and traceless | 250,000+ | 98.5 |
| 2 | NEIWAI | Simple design, Asian fit | 180,000+ | 87.2 |
| 3 | Jiaouchi | Technical fabrics, label external printing | 150,000+ | 79.6 |
| 4 | Wacoal | Professional shaping, Japanese craftsmanship | 120,000+ | 68.3 |
| 5 | victoria secret | Sexy style, celebrity style | 100,000+ | 65.4 |
2. The three major types of underwear that consumers are most concerned about
1.no size underwear: Accounting for 42% of the hot searches, it focuses on "one piece fits a variety of body types" and is especially popular among young women.
2.sports bra: With the boom in home fitness, sales increased by 35% year-on-year, with sports brands such as Li Ning and Nike performing outstandingly.
3.Environmentally friendly material underwear: The search volume for recyclable fabric products increased by 200%, becoming the new favorite in the high-end market.
3. Analysis of regional sales differences
| area | Hot selling brand TOP1 | Price per customer (yuan) | Preference characteristics |
|---|---|---|---|
| East China | NEIWAI | 189 | Pay attention to design and materials |
| South China | Jiaouchi | 156 | Prefer breathable products |
| North China | Ubras | 175 | Pay attention to convenient purchasing experience |
4. Hot topics on social media
1.#星Underwear Same Style#: Yang Mi’s Ubras cloud-free series triggered a wave of imitation, with more than 30,000 Xiaohongshu related notes.
2.#underwearblacktech#: Jiao Nei’s “cool yarn” technology has been discussed 120 million times, and the Douyin evaluation video has been viewed more than 500 million times.
3.#国产UnderwearRise#: The Weibo topic has been read 470 million times, and post-90s consumers’ acceptance of local brands has increased by 62%.
5. Purchase suggestions
1.Comfort first: According to e-commerce evaluation data, 85% of negative reviews are related to "wearing discomfort". It is recommended to choose a brand that provides try-on services.
2.Pay attention to material safety: Recent quality inspection reports show that pure cotton has the lowest complaint rate (only 2.3%).
3.Seasonal adaptation: The search volume for summer thin underwear increased by 140% month-on-month, with ice silk and modal materials being the most popular.
It can be seen from the above data analysis thatUbras, inside and outside, inside and outsideThe three major domestic brands continue to lead the market with innovative designs and high cost performance. Consumers’ pursuit of comfort and functionality is reshaping the landscape of the underwear industry, and brands need to keep up with the trends of “healthy wear” and “smart technology” to remain competitive.
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