How to publish content on WeChat public account

How to publish content on WeChat public account? Popular topics and operation guides on the Internet in the past 10 days

In the era of information explosion, WeChat official accounts are still an important position for content dissemination. How to publish high-quality content based on hot topics? This article compiles the hot topics on the Internet in the past 10 days and attaches a complete process guide for publishing content on public accounts.

1. Inventory of hot topics across the Internet in the past 10 days (data as of October 2023)

2. The whole process of publishing content on WeChat public accounts

1.Log in to the background
Log in to the WeChat public platform (mp.weixin.qq.com) through the computer and use the administrator account to scan the QR code to log in.

2.content creation
Click "Creation Management"-"Image and Text Materials", it is recommended to use the following structure:
• Eye-catching title (can be combined with hot keywords)
• Cover image (900*500 pixels recommended)
• Text layout (clear paragraphs, appropriate insertion of pictures/videos)
• Guide attention at the end of the article (automatic template can be set)

3.Release regularly
Best publishing time period reference:

4.Data review
It can be viewed through "Statistics" - "Graphic Analysis" 48 hours after release:
• Number of reads/shares
• User portrait
• Reading completion rate

3. Suggestions on hot content creation

1.Technology topics: Analyze the differences between iPhone15 and Huawei Mate60 in the form of comparative evaluation, and be careful to remain objective and neutral.

2.social hot spots: Regarding the controversy over prepared dishes, a special report can be produced by interviewing nutritionists and parent representatives.

3.Film and television entertainment: Design the "Scientist Biography" series in conjunction with "Oppenheimer" to extend science-related knowledge.

4.health and wellness: During the period of high incidence of respiratory diseases in autumn, we compiled protection guidelines from authoritative hospitals (the source must be indicated).

4. Precautions

• Strictly abide by the "WeChat Public Platform Operation Standards" and do not interfere with sensitive hot spots
• Images must be licensed or use free stock resources
• Commercial promotion content must be clearly marked with the word "advertisement"
• Respond to user messages in a timely manner (if you do not reply within 48 hours, you will lose interaction permissions)

By grasping the pulse of hot topics and standardizing operations, your public account will gain more exposure opportunities. It is recommended to analyze hot trends at a fixed time every week and maintain the frequency of content updates (at least 2-3 times a week).